- An outsourced integrated marketing facility for organisations with existing brand IP
- Offers the benefits of Supertrac’s marketing resources without being overtly associated with Supertrac
- Provides the benefits of utilising Supertrac’s database without diluting your existing brand or confusing the market
The opportunity
- Baby boomers are getting older and keener to retire;
- In recent years, an even greater backlog has been building.
- 80% of Australian businesses are privately-owned, with a total value of $3.6 trillion.
- An estimated $1.6 trillion worth of family businesses will change hands as baby boomers retire over the next 10 years.
- Outright sale is by far the most common way for owners to exit their business.
- This presents a huge market opportunity. Come and help them!
what supertrac offers
- Supertrac offers a means of entering the M&A market quickly and efficiently, save many years and hundreds of thousands of dollars in setup costs.
- Supertrac has invested millions of dollars and more than a decade building the database, systems and procedures, templates, expertise and credibility to enable you to hit the ground running an capitalise on the market opportunity.
- Supertrac’s deliverables enable you to offer your business network a credible and effective way to sell and retire.
- Supertrac’s target market is businesses worth $1-$50M. The buyer network comprises public companies, private equity firms, medium and large private companies in the same industry and private investors. Supertrac’s database contains all these groups and this how most buyers are sourced.
- Supertrac offers intending new and existing M&A market participants (business brokers etc) the choice of either becoming a Supertrac Franchisee or access to the market via a generic specialist M&A marketing platform.
Supertrac offers existing business brokers and other M&A market participants, who may already have an established brand and for whom there may be little attraction of adopting the Supertrac brand, access to an outsourced generic M&A marketing platform.
This facility is likely to best suit organisations with existing brand IP who wish to promote and provides the benefits of Supertrac’s marketing resources without being overtly associated with Supertrac. The generic marketing service is offered by a related entity.
This option provides the benefits of utilising Supertrac’s database without diluting your existing brand or confusing the market. Supertrac does not have contact with your clients (we don’t even need to know their names) or prospective purchasers once they have responded to the marketing.
There is a one off fixed fee per client project, which is currently $3,000 plus GST.
key Benefits
Enhance your offering
- Offer your clients access to a proven marketing capability with confidence
- Offer targeted industry marketing – Australia and International marketing coverage
- Market your services to clients with greater confidence of success
- Attract more clients
Faster and Better Results
- Faster process and more target responses
- Increased purchaser competition in your process
- Higher conversion/success rate
Better resource utilisation
- Outsource time consuming, labour intensive research and marketing activities of the M&A process i.e. the back end
- Allow advisers to hit the ground running and focus on front end – see diagram below
- Better utilise your advisers’ skills and experience by freeing them up to concentrate on key components requiring their skills: networking, qualifying, IM supervision, purchaser Q&A, inspections, negotiating, deal structuring etc.
- Increase overall capacity to manage more deals simultaneously
Cost Effective
- Save costs of hiring, training and managing marketing staff and turn a fixed cost into a variable cost
- Save time and cost developing systems, database setup and maintenance and marketing resources; Supertrac already has the infrastructure in place
Corporate Profile
Supertrac is a corporate advisory firm specialising in business divestments, mergers and acquisitions to medium and large organisations. The typical value of transactions is between $1M-$50M.
Our team of chartered accountants has a wealth of experience in corporate advisory, business management and transactions.
Supertrac's primary source of new business is referrals. More than 80% of clients are referred by accountants, other business professionals and former clients.
Supertrac is regularly appointed by private equity groups, local and overseas listed companies looking for acquisition targets in specific industries.
Supertrac markets businesses nationally and globally, and also sources acquisition targets using the same marketing resources.
Supertrac’s Database
The primary source of prospective purchasers is Supertrac’s proprietary database. This database covers all or most organisations in Australia with more than 10 employees, and corporate, private and international investors.
The database’s structure allows for ready identification and targeting of prospective purchasers and is understood to be one of the best sources of business intelligence available.
The database is constantly being expanded and updated and contains more than 150,000 qualified entries, classified according to SIC (Standard Industry Classification) codes, line of business and other key criteria.
Millions of dollars have been invested in the database over the past 10 years and more than $200,000 is currently invested pa maintaining and updating. It is a significant strategic asset to those seeking to efficiently carry out M&A activities in the $1M-$50M market segment.
Supertrac also utilises other global business databases to maximise the number of prospective purchasers targeted directly in the marketing process.
Supertrac’s experience is that direct marketing is the most cost effective and efficient way to reach targets.
Please contact Supertrac to discuss this option
