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Become a Supertrac mEMBER fIRM

Baby Boomer Business Owners need to retire. The opportunity awaits you…

The opportunity

Baby boomers are getting older and need to retire.
In recent years, an even greater backlog has been built.

  • 80% of Australian and NZ businesses are privately-owned, with a total value in the trillions.
  • An estimated $3 trillion worth of family businesses will change hands as baby boomers retire over the next 10 years.
  • Outright sale is the most common exit strategy. This presents a huge market opportunity.


The solution

  • Enter the mergers & acquisitions (M&A) market by becoming a Supertrac Member Firm.
  • Gain traction quickly and efficiently by becoming a network member of an established M&A corporate advisory firm.
  • Operate under an established brand with full support and marketing services provided, allowing you to focus on your clients.

 

key Benefits for member firms

FAST TRACK YOUR BUSINESS

  • Save years building a brand and establishing a track record.
  • Access Supertrac’s marketing resources, saving hundreds of thousands of dollars in upfront costs as well as years of refinement and experience.
  • Save years designing and refining processes and systems to support workflow by utilising Supertrac’s back-end support services.


MORE TO OFFER YOUR CLIENTS

  • Provide an effective solution for your clients to sell and retire.
  • Access to a proven marketing capability.
  • Source more buyers - an average of 40 targets per project.
  • Targeted industry marketing – Australia, New Zealand and International markets.
  • Market your services to clients with greater confidence of success.
  • Attract more clients.


FASTER AND BETTER RESULTS

  • Faster process and more target responses.
  • Faster results.
  • Achieve higher prices.
  • Increased buyer competition in your process.
  • Target buyers more efficiently.
  • Higher conversion/success rate.


REFERRALS

  • Receive referrals from across the Supertrac network.


NATIONAL MARKETING PROFILE

  • Established national group with strong brand and credibility in the target market.
  • Leverage from wide market coverage.


TRAINING AND TECHNICAL SUPPORT

  • Help desk and technical resources.


CONVENIENT LICENSING OPTIONS

  • Become a Supertrac Authorised Representative.


OPTIMISE RESOURCE UTILISATION

  • Supertrac efficiently handles the back end of the M&A process: time consuming, labour intensive research and marketing activities.
  • Allow advisors to focus on front end – see diagram below.
  • Better utilise your advisors’ skills and experience by freeing them up to concentrate on key components requiring their skills: networking, qualifying, IM supervision, purchaser Q&A, inspections, negotiating, deal structuring etc.
  • Increase overall capacity to manage more deals.


COST EFFECTIVE

  • Save costs of hiring, training and managing marketing staff and turn a fixed cost into a variable cost.
  • Save time and cost developing systems, database setup and maintenance and marketing resources; Supertrac already has the infrastructure in place.
  • Cost effective direct marketing to corporate database.

KEY MEMBERSHIP TERMS

OWNERSHIP: Members own their business.

BRAND: Existing recognised brand name with unique component, i.e. ‘Supertrac XYZ’

SECURITY: Franchise Code compliant agreement with ongoing options to renew with no renewal fees.

NO TERRITORY LIMITS: No exclusions or exclusivity, allowing full benefit of existing relationships.

ATTRACTIVE FEE STRUCTURE:

Low initial fees:

  • For new Start-up Supertrac Membership - $100K plus GST; may be less for existing M&A firms.


Marketing Fees:

  • 50% of upfront and ongoing engagement fees;
  • 40% of gross Success Fees



Divestment Process

More About Supertrac

Supertrac is a corporate advisory firm specialising in business divestments, mergers and acquisitions in the SME market across Australia and New Zealand.

Supertrac’s proven process is driven by industry-leading marketing capabilities and backed by an experienced team of qualified Chartered Accountants and industry executives. 

Supertrac operates under an Australian Financial Services Licence (AFSL), confirming its status as a quality service provider and underlining its commitment to deliver the highest possible standard of advice and service.

Supertrac's primary source of new business is referrals. More than 80% of clients are referred by accountants, other business professionals and former clients.

Supertrac is regularly appointed by private equity groups, and local and overseas listed companies seeking acquisition targets in specific industries.

Supertrac markets businesses nationally and globally, and also sources acquisition targets using the same marketing resources.

Supertrac’s target market is businesses with Enterprise Values (EV’s) $1-$50M+. The buyer network comprises public companies, private equity firms, medium and large private companies in the same industry and private investors. Supertrac’s database contains all these groups and this is how most buyers are sourced.

Supertrac’s IP

Supertrac has developed a highly effective integrated M&A marketing system and database.  

Supertrac has invested millions of dollars and more than a decade building the database, systems and procedures, templates, expertise and credibility to enable you to hit the ground running and capitalise on the market opportunity.

Supertrac’s Database

The primary source of purchasers is Supertrac’s proprietary database. This database covers all or most organisations with more than 10 employees, and corporate, private and international investors.

The database’s structure allows for ready identification and targeting of prospective purchasers and is understood to be one of the best sources of business intelligence available.

The database is constantly being expanded and updated and contains more than 170,000 qualified entries, classified according to SIC (Standard Industry Classification) codes, line of business and other key criteria.

The database is continuously updated and is a significant strategic asset to those seeking to efficiently carry out M&A activities in the $1M-$50M+ market segment.
Supertrac also utilises other global business databases to maximise the number of prospective purchasers targeted directly in the marketing process.

Supertrac’s experience is that direct marketing is the most cost effective and efficient way to reach targets.

Naming Member Firms

GUIDELINES

  • Unique name with Supertrac prefix.
  • Neutral and non-defining or limiting in terms of rank, size, location, territory or sophistication.
  • Name to be mutually agreed.


EXISTING MEMBER FIRMS

  • SupertracNexus
  • Supertrac Solutions
  • Supertrac Synergy
  • Supertrac ResultsPlus

Please contact Supertrac to discuss becoming a Member Firm


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